A café owner defines the business's problem as "we need more customers". The definition fails because it is:
A café owner defines the business's problem as "we need more customers". The definition fails because it is:
Answer
A solution in disguise, and unbounded
Options - A. Too narrow — it excludes the real fix - B. A cause, not a problem statement - C. A solution in disguise, and unbounded - D. Acceptable — customers are the objective Why - A. Narrow definitions pre-decide a cause. This one pre-decides an answer, and it is far too wide to act on, not too narrow. - B. A cause says why a gap exists. "More customers" is what the owner wants to do about it. - C. Correct — it names an answer before the gap has been measured or located; more customers where, how many, by when? Restate it as a gap with a number and a boundary. - D. Customers may be the objective, but the definition does not say how far below it the café is, or where.
Smith 11.1.2.1; concept map E04