The owner of a print shop asks for a recommendation on what to do about an ageing press. The analyst delivers a review of the company's overall strategy. This is a failure of:

Answer

Task identification — a stage-1 output

Options - A. Task identification — a stage-1 output - B. Stage 3 — too few alternatives were considered - C. Stage 5 — the communication was in the wrong genre - D. Audience analysis alone — the tone was pitched wrong Why - A. Correct — the task is the exact question asked. Answering a broader one is a stage-1 miss, and every later stage inherits it. - B. The alternatives may have been plentiful; they were alternatives to the wrong question. - C. The genre may have been right. The content answered a question the client did not ask. - D. Tone is part of audience analysis, but the error here is the question answered, not the register used.

Smith 2.1; Olds ch 3; concept map D02, D03, L01