Memra

FAST, the 6 Cs, and plain language

◈ 6 cards

FAST — Format, Audience, Style, Tone — is the pre-writing choice; the 6 Cs — clear, concise, coherent, correct, courteous, convincing — and the five plain-language principles are the sentence-level check.

FAST — four choices before drafting

Olds's checklist for any workplace document is FAST: Format — memo, email, letter, report (the channel decision of L8.1, and the conventions that come with it); Audience — who reads it and what they know (L8.1 again); Style — formal or casual, technical or plain, long or short sentences; Tone — the attitude the words carry toward the reader and the subject: respectful, neutral, urgent, warm. Run it on Lakeshore's memo: Format memo, header and headed sections, the matrix attached; Audience Priya and a forwarded bank manager, neither an analyst; Style formal but plain — no "weighted total" without a gloss, short sentences, the numbers in dollars a year; Tone objective and respectful — this is her business and her money, and the memo advises, it does not instruct.

The 6 Cs — the sentence-level check

Smith's six qualities of professional style, in his order: clear, concise, coherent, correct, courteous, convincing. Each is a question to ask of a sentence, and the worked example takes four sentences one C at a time.

"There has been a change in the budget for repairs." — Not clear: the reader cannot act on "a change". → The repair budget has been cut by 10 %, to $34,000.

"At this point in time we are of the opinion that it would be advisable to consider leasing." — Not concise: eleven words doing the work of two. → We recommend leasing. Concise does not mean terse; it means no word that does no work. "We recommend leasing because it is the lowest annual cost" is longer and still concise.

"Repairs cost $38,000. The lease includes maintenance. On-time delivery fell to 84 %." — Not coherent: three true sentences with no relation stated. → Repairs cost $38,000 last year and on-time delivery fell to 84 %; a lease with maintenance included removes both problems.

"Mistakes were made in the delivery schedule." — Not correct in the sense the reader needs, and not plain: the passive hides who made them. → The press's breakdowns put six school-board deliveries behind schedule in October. The actor named, the number given.

Courteous is the tone check — you failed to send the figures becomes the figures have not yet reached us; could you send them by Friday? — and convincing is the evidence check: every claim carries its reason or its number, and no assurance stands in for either (L7.2).

Plain language — five principles

Olds's five, which overlap the Cs and give them teeth: active voice (the actor first — the vendor missed the response time, not the response time was missed); common words (use not utilise, start not commence); positive tone (say what will happen, not only what will not — the press will be installed by 15 January rather than the press will not be delayed); write for the reader (what they need, in their terms); short words and sentences (one idea per sentence; twenty words is long). The passive is the one to watch: mistakes were made is the sentence that hides responsibility, and a marker reads it as evasion.

Edit four more

"It is anticipated that utilisation of the new equipment will commence subsequent to training."The operators will start using the new press after training. (common words, active, short.)

"The situation regarding the accounts is concerning."Two of the three key accounts have said they will move if delivery does not improve by spring. (clear.)

"Don't hesitate to reach out should any queries arise."If you have questions, call me. (concise, common words.)

"The quote was not received on time."The vendor sent the quote four days late. (active — the actor named.)

Name the six cold

Clear, concise, coherent, correct, courteous, convincing. And the five: active voice, common words, positive tone, write for the reader, short sentences.

CBeforeAfterClear"a change in the repairbudget""the repair budget is cut10 %, to $34,000"Concise"at this point in time weare of the opinion that…""we recommend leasing"Coherentthree facts, no relationstatedone sentence: the problem,then the fix that removesitCorrect"mistakes were made in theschedule""breakdowns put sixdeliveries behind inOctober"Courteous"you failed to send thefigures""could you send the figuresby Friday?"Convincing"leasing is clearly best""leasing is $9,400 a yearcheaper than buying"Plain language: active voice, common words, positive tone, write for the reader, short sentences.
Smith's 6 Cs as a sentence-level check. Each row is one C, one failing sentence and its fix; the passive that hides the actor fails both correctness and plain language.
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