Maple & Birch's owner asks, "What will our Alberta sales be in the fourth quarter if the current trend continues?" This is which type of analytic question?
Maple & Birch's owner asks, "What will our Alberta sales be in the fourth quarter if the current trend continues?" This is which type of analytic question?
Answer
Predictive — it asks what will happen
Options - A. Predictive — it asks what will happen - B. Descriptive — it asks what has happened - C. Diagnostic — it asks why it happened - D. Prescriptive — it asks what to do Why - A. Correct — a question about a future value under an assumption is predictive; in this course it is answered by a fitted line. - B. Descriptive questions summarise what has already happened. "What were Q1 Alberta sales?" would be descriptive; a Q4 forecast is not. - C. Diagnostic questions ask for a cause of something observed. Nothing here asks why. - D. Prescriptive questions ask for an action — "should we open the store?" This one asks only for a number.